We Engineer fashion with Technology, workmanship and quality

“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas. A marketing field that puts into the study all the sensory-motor response, cognitive and emotional factors ...

Leading International Fashion brands are optimistic. Looking at the Asian market, India will be a focus, while Japan will prefer luxury commodities in 2025, fueled by strong international and domestic markets. >India’s strong growth is rendering it a key global fashion market, particularly in the midmarket segment, which is ...

Influencer marketing has evolved significantly over the past decade. It has expanded beyond celebrities to include social media influencers who foster authentic connections and influence purchase decisions and brand reputation. Social media marketing (digital marketing and e-marketing) uses social media—the platforms on which users build social networks and share ...

Dior paid a supplier €53 apiece, roughly $57, to assemble a handbag that it sells in stores for €2,600, or about $2,780, according to documents examined as part of the probe. Armani bags, meanwhile, were sold to a supplier for €93, then resold to Armani for €250, and ultimately ...

Since the Industrial Revolution, the textile and apparel industry has contributed to carbon footprint production. The textile and clothing industry continuously uses energy, water, and chemicals, due to frequent use of energy waste 10% of total greenhouse gas emissions worldwide are attributed to the fashion industry, surpassing the combined ...

The situations for Amazon workers in India particularly during heatwaves, highlight significant challenges in warehouse conditions. Reports of insufficient breaks and safety concerns raise serious questions about worker welfare. Ensuring proper working conditions, and climate control is crucial for maintaining health and productivity. this situation underscores the need for ...